Producing content. Writing, taking pictures, editing them, research. Creating new content is the main challenge of being a blogger and sometimes it has the bitter flavor of a curse as well – because if you decide being a serious blogger you have to create, write and attract your readers attention on an everyday basis.
It’s like a hamster wheel and your creativity keeps it spinning. But what happens when one’s mind is blank? What to do when facing a writers block? Where to get inspiration and how to organize your content? Over the years I have learned a lot – even though I’m still sometimes glue less how to cope with the expectations of my readers regarding my writing and photography but now I want to share few thoughts with you anyway.
The first and most important question to ask is: what does content really mean? Starting with the hard facts – whoever you ask the answers will all be different: Some may be happy if you only post pictures with a few words. Some like reading 2000 words on the culotte trend while others prefer a well balanced mixture. I personally found out that my readers prefer stories about 500 words and more when the topic is something to talk about more seriously and shorter articles when discussing something where the pictures are the more important part of the post e.g. talking about a certain trend. The soft facts about content are the topic, style of writing and personal touch. Good content needs an interesting topic – there won’t be any other option – but what does interesting mean? This is something you feel deep inside when creativity kicks in (so write down every single idea!) because whatever makes your blood rush will have the same effect on your readers as one’s audience normally has the same interests as the author 🙂 Write something worth reading – something fresh, real and honest. It doesn’t mater if topic upsets you, makes you laugh or you just have to share your opinion on it – your readers will love it for sure.
Good content is important that’s undoubtable but from time to time creativity is rare and our mind could be blank as the writing tab on the computer screen in front of us. So where to get inspiration? I have my inspiration source everywhere – traveling is definitely the greatest because you get to know many new people, new cultures and what is even more important for a fashion blogger – you see different street style wherever you look. But often the problem doesn’t have it’s roots in fashion, what to wear and which trend to discuss – most of the time it’s the writing that stops us. For this problem I only have one cure – reading, reading a lot! Check out your favorite blogs – those where you really read an article and not just stare at the beautiful pictures. It’s always good to have a few writing-blogs in you feed who’s authors have a great sense for words and something to say. They could be a great inspiration and reading other texts helps finding out how to say what’s on your mind. Only be cautious when writing about the same or a similar topic – no one likes plagiarism!
As the final point of my smartypants monologue I have to highlight regularity. To be honest I haven only just realized how important constant postings are for a blog – which is rather late I know. But during the last few months I experienced that I get more response if posting every second day. It’s even better then blogging every day followed by a few days of silence when I run out of posts. Constantly publishing articles attract readers to come back because they know that there will be something new every second day or every third – which I found out is the perfect rhythm for my readers. Another great way of getting regularity are series – like Confessions of a Blogger – but they are a tough challenge as well because then you are forced to a certain date, which could also be a great opportunity.
To the bloggers out there: how do you handle your content? Do you have any suggestions?
Much love from Helsinki, Theri